Epic Games has to have the best sense of humor of all game developers. The company’s biggest flex, Fortnite, recently came up with an ingenious way to make the most of negative comments. And by make the most of, I mean that the company turned the other cheek and then turned it into merch.
Comments have been streaming in from the platform’s harshest critics, accusing it of being nothing more than a dead game. Other comments attempted to call attention to Fortnite’s supposedly chequered past. However, instead of retorting, crawling into a dark hole, or attacking its player base, Fortnite has turned the ‘dead game’ comment into a money-making opportunity.
This sounds like a business lesson; Something along the lines of ‘don’t let your critics get the better of you. Take their opinions and turn them into dollar signs.’ In this case, Fortnite has opted to launch a brand new collection of loot, clothing, and weapons inspired by its ‘chequered past.’
The Chequered Past Pack was first teased last week and it’s finally available for purchase. Should you decide to support Fortnite’s response to the dead game meme, here’s what you’ll get:
- A new outfit complete with a chequered and olive motif.
- Weapon wrap in the same style, complete with straps and notches.
- Harvesting tool that loosely resembles a cane and may be a comment on the game’s age.
- A matching skull and cross-bones item.
- 600 V-bucks
In case you were wondering, you’ll be able to literally wear the dead game motif, as this is what is scrawled across the front of the surprisingly stylish turtle-neck crop top. Fortnite launched the pack along with a Twitter post reading:
‘*reads comments
*designs Outfit
Results: Chequered Past Pack. Available now!’
If you’re a fan of the Fortnite phenomenon and don’t believe that the game is dead in the water, why not check out our piece on the Fortnite Paradise season?